1. Be Clear and ConciseYour content will only be visible for a few seconds at a time. Good billboard designs communicate without a lot of words. In fact, most drivers will stop reading after five words. Try to convey the essence of an idea rather than describing it with prose.2. Use the Correct Ad SizeThe billboards you choose will determine the size of the artwork that you will need to create.The ads you...

In recent years, there has been an immense growth in outdoor advertising. Outdoor billboards help in constructing brands and strengthening their images in the mind of the prospective consumer. The purpose of this study is to determine the influence degree of billboards advertisements on survey participants in Pakistan. The research also attempted to specify the effect of different characteristics and...

Think billboards are just for advertising businesses and brands? Not at all! Outdoor advertising is a great way to get the word out about events, too! Read on and learn how to boost event attendance with billboard advertising. Are you a nonprofit with an upcoming fundraiser? A civic organization that’s holding a community event? A local university with a new sports team? Maybe you’re a theatre and...

A financial downturn often hits small and local businesses the hardest, but the best brands capture market share during a recession by continuing their marketing efforts. Here’s why you should continue to use Out of Home (OOH) advertising during a financial downturn. https://youtu.be/dae_mCEY1c8 Get Perfect Billboards & Other OOH Media In Few Clicks! Adbuq lets you easily browse hundreds of...

Most advertisers invest in social media to generate consumer engagement, prospects and sales, while others pay for social media exposure because their competitors appear in the platforms. What’s Inside This Free eBook? How OOH delivers improved results Campaign Execution Ownership of location OOH Vs Social Media Time to monitor OOH is one-to-many medium No delay 100%...

Despite being one of the oldest ways of advertising and marketing, outdoor advertising is still one of the commonly-used techniques for business owners to advertise their products and services. Effective, visually attractive, and appealing outdoor advertising has the ability to impact audiences on a large scale. On the other hand, if you look around, you will see an overwhelming number of billboards...

As you’re busy closing the year, it’s time to think about how you’ll keep your business at the front of your customers’ minds in the coming year. A key piece to this is developing an advertising strategy that’s aligned with your business goals and objectives. But before you jump feet first into writing next year’s plan, take a close look at how you did this year. Even if you didn’t have a...

It’s time to dial in your amazing advertising strategy, but before you decide on the best way to advertise you need to make sure you know who your target audience is.  Do your research and learn your consumer demographic. Once you know who, what, when, and why, you need to make sure you are choosing the best ways to reach that audience and grab their attention. Time to Do Your Homework The first step...

In today’s busy world digital marketing has become the most popular way to advertise. Some feel that the traditional ways of advertising are dying out. However, the best way to advertise is a mix of both. Combining traditional methods with advanced digital methods will bring you a better return for your advertising budget. One example of mixing traditional and digital is doing a print ad and a display...

https://youtu.be/fDR1uYp88AM As Facebook advertising costs rise, out-of-home advertising such as billboards can help businesses get an edge on their competitors. Facebook ads are a major marketing channel for businesses big and small, and for good reason. This has caused many marketers to diversify their marketing channels, and think beyond the Facebook/Instagram ecosystem. That’s where...