Airline Hacks Over 1100 Empty Billboards

Transavia, a low-cost airline owned by Air France/KLM, took empty billboards in France, which are covered with green paper when they are unsold during holiday periods.

Havas Paris Seven, recognized the green on open billboards is exactly the same color as Transavia’s logo.

Customers, alerted via a social media were told to find the OOH and using geo-location, tag them with the Instagram tag @transavia plane tickets. Behind each out of home face, a specific destination is hidden and once someone has geo-located it, the ticket is no longer available. The campaign has hacked over 1100 #billboards without spending one penny with the #OOH Owners.

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